Tuesday, March 02, 2010

OK Go Build a Better Mousetrap

Do OK Go really make albums anymore, or are they just soundtracks to amazing videos?

It seems like the Chicago quartet have a singular mission in life, and that's to bring back music videos (they're even getting sponsorship now -- State Farm Insurance). With each new attempt, their videos are more and more elaborately choreographed, so it makes sense that they'd eventually get around to building a Mousetrap-like setup for one of their songs -- in this case, for the single "This Too Shall Pass" (which actually is the second video for the song).

If you're wondering how many takes it took to get this one down, there's a series of behind the scenes videos to peruse (part 1, part 2, part 3, part 4).

1 comment:

Arjan said...

cool video's and a great track.

Makes me want to get/make a gilly suit.