Monday, April 27, 2009

Chuck vs Your Stomach - Eating renewal one footlong at a time

In the age of social media, a campaign to save a series from doom quickly becomes something akin to a well-oiled machine. Chuck fans on Twitter, Facebook, and countless blogs (including this one) have been circling the virtual wagons in an effort to empower other fans to have a voice in the life of their favorite show... and it might just work. Show-runners Josh Schwartz and Chris Fedak have endorsed sending Nerds Candy to NBC, but the suggestion that has resonated the most has been the 'pocket book' campaign of purchasing sandwiches from sponsor Subway, and leaving comment cards behind.

Zachary Levi even got into the action while in the UK this weekend, leading festival goers to a Subway, and then helping out behind the counter:

I visited a Subway today (forgot my camera!) that was packed at 1:45PM, a time you go to lunch to avoid crowds. I didn't get a temperature reading on the crowd to know if it was all Chucksters, but the employee I talked to said that it had been inexplicably busy since opening. They had no idea of the campaign, though, so were caught off guard a bit, but still weathering w/ all hands on deck for the extra long lunchtime storm.

My wife is heading there later tonight to pick up our finale dinner, so I'm doubling up on the #savechuck front. $5 footlong Oven Roasted Chicken with fixin's for lunch, and I'm looking at a Sweet Onion Chicken Teryaki for dinner. That's a lot for a stomach that hasn't had a Subway sandwich in a few years. We'll see how I do...

Tonight's finale promises to be a good one, and we can already piece together nearly half the soundtrack from preview clips (see below) like "Now We Can See" from Portland's The Thermals.

Song: "Now We Can See" - The Thermals

Previously: Chuck versus the Colonel - Awesome and Awesomer (Episode 2.21)

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