Monday, May 04, 2009

Beyond Here Lies Nothing (but more True Blood)

On the face of it, it's a strange example of product synergy, but Bob Dylan lending his song "Beyond Here Lies Nothing" for a new promo for the upcoming second season of True Blood, makes perfect sense. Dylan's latest album, Together Through Life, just came out this week, and his fans have a certain amount of blood lust, so it's a win/win, right?

Dressed in muted colors in a forest on a foggy night, Sookie, Bill, Eric and the rest act like their in some kind of vampire-themed perfume ad. The splashes of artfully placed blood really pop, and each character pantomimes some of what their characters will be doing this season (for Jason that means praying, for Bill and Sookie that means looking lustfully into each other's eyes). It's pretty, stylish, and features a lot of skin, not unlike another Dylan scored advertisement from a few years ago.

If you'll remember, Dylan previously sold a song for a Victoria's secret ad, which was perfect in that Dylan foretold of this in a humorous interview with the press nearly 40 years prior. "If you were going to sell out to a commercial interest, which one would you choose." Bob's reply: "Ladies 'garments." The more I think about it, the more I'm convinced that Dylan would make a pretty funny vampire.

Here's the promo that premiered this past weekend:

Previously: Previewing Season 2 of True Blood

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