For Chuck last year, Spring brought mostly uncertainty, on a network that was itself struggling. A few weeks and a truckload of Subway sandwiches later, Chuck was saved, but still seemed like an afterthought to NBC going into the fall season. Thanks in part to the miserable failure that is the Leno at 10PM experiment, NBC is in shambles, looking for a shining star. Once Chuck's first few episodes were in the can and given a look by executives, the geek spy series is finally getting some weight behind it.
On Sunday, Chuck gets the 24 treatment -- a 2-hour premiere one night, then a regularly scheduled episode the next. NBC, God love them, they're trying at least... but the 24 treatment works because it's a sequential drama. In Chuck's case, it feels more like an episode burn-off, that is, unless they put serious marketing muscle behind it, and I'm not sure that they have.

Previously: "Chuck vs the Ring"
No comments:
Post a Comment