Saturday, January 09, 2010
Bring on the Chuck!
For Chuck last year, Spring brought mostly uncertainty, on a network that was itself struggling. A few weeks and a truckload of Subway sandwiches later, Chuck was saved, but still seemed like an afterthought to NBC going into the fall season. Thanks in part to the miserable failure that is the Leno at 10PM experiment, NBC is in shambles, looking for a shining star. Once Chuck's first few episodes were in the can and given a look by executives, the geek spy series is finally getting some weight behind it.
On Sunday, Chuck gets the 24 treatment -- a 2-hour premiere one night, then a regularly scheduled episode the next. NBC, God love them, they're trying at least... but the 24 treatment works because it's a sequential drama. In Chuck's case, it feels more like an episode burn-off, that is, unless they put serious marketing muscle behind it, and I'm not sure that they have.
Regardless, you know there will be music involved, both indie rock (In-Flight Safety's "Model Homes" for one) and 80's nostalgia (David Lee Roth's "Just Like Paradise" gets some love tomorrow night was well). Schwartz on Twitter has also hinted that Frightened Rabbit will get some liberal use again this season, along with Edward Sharpe & The Magnetic Zeros ("40 Day Dream").
Previously: "Chuck vs the Ring"